AdLiven: Influencer Marketing vs. UGC
AdLiven is an integrated creative partner specializing in-app marketing creative for mobile gaming and app development brands by blending creative services, innovative technology, and immersive collaboration.
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Whether you’re a social media magnet or entirely out of touch with Meta, the chances are that you’re familiar with at least one influencer. With social media platforms single-handedly rocking the digital advertising industry, brands have turned to social celebs to maximize their marketing methods.
Influencers, or digital socialites, have taken over advertising by storm. These self-made internet celebrities have proven themselves to be experts in their fields and have accumulated many followers who support their claims...
written
publications.
Representation: The Antidote to Unconscious Bias
Raven Solomon Enterprises is a Diversity, Equity & Inclusion Speaker, Author, & Strategist who helps organizations understand generations, racial equity, and their intersection.
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When talking about diversity, equity, and inclusion in society, culture, and the workplace, we often hear “representation matters”. For some, the countless reasons that make the statement true are easily recognizable.
For others, people, organizations, and companies alike, it is perhaps not as easy to understand the necessity of genuine representation. With the help of science, one University of Washington professor developed a way for us to explain why representation matters, using our own minds.
KOMU 8 News Enterprise:
Make Our Day foundation
Stephens College alumna returns to raise money for Thai orphans - Feature enterprise story as a backpack reporter at KOMU 8 News, an NBC affiliate.
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It all started with a trip to a water park in Thailand. Stephens College alumna Katie Dillman took her private tutoring students on an end-of-the-year field trip, and one thing kept them from being completely happy.
She said she had to explain to the students that their younger friends in the "big brother and big sister" program are orphans."Your parents were nice enough to pay for you to go to the water park. Well, they don't have parents. So, we can't pay for them to go to the water park," Dillman said.
She said the students were so disappointed because they knew the young orphans would love the water park. The students made a pack to help Katie raise money to bring them along next year, and so they did.
